Designing conjoint choice experiments using managers' prior beliefs

Research output: Contribution to journal › Article › Academic › peer-review

349 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	430-444
Number of pages	15
Journal	Journal of Marketing Research
Volume	38
Issue number	4
Publication status	Published - 2001
Externally published	Yes

Research programs

@article{c8dc6125aede4f1480ea751126c178cb,

title = "Designing conjoint choice experiments using managers' prior beliefs",

author = "Sandor, \{Z (Zsolt)\} and M Wedel",

year = "2001",

language = "Undefined/Unknown",

volume = "38",

pages = "430--444",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "SAGE Publications Ltd",

number = "4",

}