Designing Sales Promotion Campaigns with Case-based Reasoning: Are more cases better, and should they come from the same problem domain?

Research output: Contribution to conference › Conference contribution › Professional

Original language	Undefined/Unknown
Publication status	Published - 18 May 2004
Event	33rd EMAC Conference: Worldwide Marketing? (on CD-Rom) - Murcia, Spain Duration: 18 May 2004 → 21 May 2004

Conference	33rd EMAC Conference: Worldwide Marketing? (on CD-Rom)
City	Murcia, Spain
Period	18/05/04 → 21/05/04

Cite this

@conference{36863aa66fa844fea635b47316b630f7,

title = "Designing Sales Promotion Campaigns with Case-based Reasoning: Are more cases better, and should they come from the same problem domain?",

author = "NAP Althuizen and Berend Wierenga",

year = "2004",

month = may,

day = "18",

language = "Undefined/Unknown",

note = "33rd EMAC Conference: Worldwide Marketing? (on CD-Rom) ; Conference date: 18-05-2004 Through 21-05-2004",

}