Determinants of direct mail effectiveness in business-to-business markets

Kristof de Wulf, JC Hoekstra, Harry Commandeur

Research output: Contribution to journal › Article › Academic

Original languageUndefined/Unknown
Pages (from-to)215-226
Number of pages12
JournalProceedings EMAC Conference
Publication statusPublished - 1998

Research programs

  • EUR ESE 06

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