Determinants of Succes for Marketing Decision Support Systems

PAM Oude Ophuis, CM de Jong, KRE Huizingh, Berend Wierenga

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 24th Annual Conference of the EMAC
Editors	M. Bergadáa
Place of Publication	Cergy-Pontoise
Pages	1915-1920
Number of pages	6
Publication status	Published - 1995

Cite this

@inbook{157aa7c3c6c34b7196d87a085ca571bb,

title = "Determinants of Succes for Marketing Decision Support Systems",

author = "{Oude Ophuis}, PAM and {de Jong}, CM and KRE Huizingh and Berend Wierenga",

year = "1995",

language = "Undefined/Unknown",

pages = "1915--1920",

editor = "M. Bergad{\'a}a",

booktitle = "Proceedings of the 24th Annual Conference of the EMAC",

}