Determinants of Succes for Marketing Decision Support Systems

PAM Oude Ophuis, CM de Jong, KRE Huizingh, Berend Wierenga

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings of the 24th Annual Conference of the EMAC
EditorsM. Bergadáa
Place of PublicationCergy-Pontoise
Pages1915-1920
Number of pages6
Publication statusPublished - 1995

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