Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations

JCHW Kluytmans; Berend Wierenga; MH Spigt

Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations

JCHW Kluytmans, Berend Wierenga, MH Spigt

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Proceedings of the Second International Conference on Artificial Intelligence Applications on Wall Street: Tactical and Strategic Computing Technologies: April 19-22, 1993, New York City
Editors	R.S. Freeman
Place of Publication	New York
Pages	160-164
Number of pages	5
Publication status	Published - 1993

Cite this

Kluytmans, JCHW., Wierenga, B., & Spigt, MH. (1993). Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations. In R. S. Freeman (Ed.), Proceedings of the Second International Conference on Artificial Intelligence Applications on Wall Street: Tactical and Strategic Computing Technologies: April 19-22, 1993, New York City (pp. 160-164).

Kluytmans, JCHW ; Wierenga, Berend ; Spigt, MH. / Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations. Proceedings of the Second International Conference on Artificial Intelligence Applications on Wall Street: Tactical and Strategic Computing Technologies: April 19-22, 1993, New York City. editor / R.S. Freeman. New York, 1993. pp. 160-164

@inbook{4ced8892675541acacca63660a538e34,

title = "Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations",

author = "JCHW Kluytmans and Berend Wierenga and MH Spigt",

year = "1993",

language = "Undefined/Unknown",

pages = "160--164",

editor = "R.S. Freeman",

booktitle = "Proceedings of the Second International Conference on Artificial Intelligence Applications on Wall Street: Tactical and Strategic Computing Technologies: April 19-22, 1993, New York City",

}

Kluytmans, JCHW, Wierenga, B & Spigt, MH 1993, Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations. in RS Freeman (ed.), Proceedings of the Second International Conference on Artificial Intelligence Applications on Wall Street: Tactical and Strategic Computing Technologies: April 19-22, 1993, New York City. New York, pp. 160-164.

Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations. / Kluytmans, JCHW; Wierenga, Berend; Spigt, MH.

Proceedings of the Second International Conference on Artificial Intelligence Applications on Wall Street: Tactical and Strategic Computing Technologies: April 19-22, 1993, New York City. ed. / R.S. Freeman. New York, 1993. p. 160-164.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations

AU - Kluytmans, JCHW

AU - Wierenga, Berend

AU - Spigt, MH

PY - 1993

Y1 - 1993

M3 - Chapter

SP - 160

EP - 164

BT - Proceedings of the Second International Conference on Artificial Intelligence Applications on Wall Street: Tactical and Strategic Computing Technologies: April 19-22, 1993, New York City

A2 - Freeman, R.S.

CY - New York

ER -

Kluytmans JCHW, Wierenga B, Spigt MH. Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations. In Freeman RS, editor, Proceedings of the Second International Conference on Artificial Intelligence Applications on Wall Street: Tactical and Strategic Computing Technologies: April 19-22, 1993, New York City. New York. 1993. p. 160-164