Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations

JCHW Kluytmans, Berend Wierenga, MH Spigt

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings of the Second International Conference on Artificial Intelligence Applications on Wall Street: Tactical and Strategic Computing Technologies: April 19-22, 1993, New York City
EditorsR.S. Freeman
Place of PublicationNew York
Pages160-164
Number of pages5
Publication statusPublished - 1993

Cite this