“Did you know that David Beckham speaks nine languages?”: AI-supported production process for enhanced personalization of audio-visual content

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Abstract

The introduction of artificial intelligence (AI) into the media production process has contributed to the automation of selected tasks and stronger hybridization of man and machine in the process; however, the AI-supported production process has expanded from the traditional, three-stage model by a new phase of consumer evaluation and feedback collection, analysis, and application. This has opened a way for far-reaching content personalization and thus offers a new type of media experience. Powering the production process with a constant stream of consumer data has also affected the process itself and changed its nature from linear to cyclical.
Original languageEnglish
Pages (from-to)1-16
Number of pages16
JournalCreative Industries Journal
DOIs
Publication statusPublished - 17 Jan 2022

Bibliographical note

Funding
This work was supported by the Netherlands Organisation for Scientific Research under Grant KI.18.044.

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