Abstract
The introduction of artificial intelligence (AI) into the media production process has contributed to the automation of selected tasks and stronger hybridization of man and machine in the process; however, the AI-supported production process has expanded from the traditional, three-stage model by a new phase of consumer evaluation and feedback collection, analysis, and application. This has opened a way for far-reaching content personalization and thus offers a new type of media experience. Powering the production process with a constant stream of consumer data has also affected the process itself and changed its nature from linear to cyclical.
Original language | English |
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Pages (from-to) | 1-16 |
Number of pages | 16 |
Journal | Creative Industries Journal |
DOIs | |
Publication status | Published - 17 Jan 2022 |
Bibliographical note
FundingThis work was supported by the Netherlands Organisation for Scientific Research under Grant KI.18.044.