Abstract
Recent digital technologies like the Internet of Things and Augmented Reality have brought IT into
companies’ core products. What were previously purely physical products are becoming hybrid or digitized.
Despite receiving a lot of recent attention, digitized products have only seen a slow uptake in businesses so
far. In this paper, we study the challenges that keep companies from realizing the desired impacts of
digitized products and the practices they employ to address these challenges. To do so, we looked at
companies from a set of industries that are highly affected by digital transformation, but at the same time
hesitant to move to a more digitized world: the creative industries. Based on a literature review and twelve
interviews in creative industries, we developed a conceptual model that can serve as a basis for formulating
testable hypotheses for further research in this area
companies’ core products. What were previously purely physical products are becoming hybrid or digitized.
Despite receiving a lot of recent attention, digitized products have only seen a slow uptake in businesses so
far. In this paper, we study the challenges that keep companies from realizing the desired impacts of
digitized products and the practices they employ to address these challenges. To do so, we looked at
companies from a set of industries that are highly affected by digital transformation, but at the same time
hesitant to move to a more digitized world: the creative industries. Based on a literature review and twelve
interviews in creative industries, we developed a conceptual model that can serve as a basis for formulating
testable hypotheses for further research in this area
| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Twenty-third Americas Conference on Information Systems |
| Number of pages | 10 |
| Publication status | Published - 2017 |
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