| Original language | English |
|---|---|
| Pages (from-to) | 356-367 |
| Number of pages | 12 |
| Journal | International Journal of Advertising |
| Volume | 36 |
| DOIs | |
| Publication status | Published - 2017 |
| Externally published | Yes |
Disentangling location-based advertising: The effects of location congruency and medium type on consumers' ad attention and brand choice
P E Ketelaar, S F Bernritter, J Van 't Riet, A E Hühn, Thabo van Woudenberg, B C N Müller, L Janssen
Research output: Contribution to journal › Article › Academic › peer-review
50
Citations
(Scopus)