Distinctive brand cues and memory for product consumption experiences

L Warlop, S Ratneshwar, Stijn Osselaer

Research output: Contribution to journal › Article › Academic › peer-review

105 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	23-38
Number of pages	16
Journal	International Journal of Research in Marketing
Volume	22
Issue number	1
DOIs	https://doi.org/10.1016/j.ijresmar.2004.02.001
Publication status	Published - 2005

Research programs

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title = "Distinctive brand cues and memory for product consumption experiences",

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AU - Warlop, L

AU - Ratneshwar, S

AU - Osselaer, Stijn

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DO - 10.1016/j.ijresmar.2004.02.001

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