Distinctive brand cues and memory for product consumption experiences

L Warlop, S Ratneshwar, Stijn Osselaer

Research output: Contribution to journalArticleAcademicpeer-review

84 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)23-38
Number of pages16
JournalInternational Journal of Research in Marketing
Volume22
Issue number1
DOIs
Publication statusPublished - 2005

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