Original language | Undefined/Unknown |
---|---|
Title of host publication | NIMA Marketing Lexicon, Begrippen en Omschrijvingen |
Editors | E. Waarts, N. Lamperjee, E. Peelen, J.M.D. Koster |
Place of Publication | Groningen |
Publisher | Wolters-Noordhoff |
Pages | 269-302 |
Number of pages | 34 |
ISBN (Print) | 9001653367 |
Publication status | Published - 1999 |
Research programs
- RSM MKT