| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | NIMA Marketing Lexicon, Begrippen en Omschrijvingen |
| Editors | E. Waarts, N. Lamperjee, E. Peelen, J.M.D. Koster |
| Place of Publication | Groningen |
| Publisher | Wolters-Noordhoff |
| Pages | 269-302 |
| Number of pages | 34 |
| ISBN (Print) | 9001653367 |
| Publication status | Published - 1999 |
Distribution management
AJ Schuurmans, E Peelen, Gerrit van Bruggen
Research output: Chapter/Conference proceeding › Chapter › Professional