Divorce: An online experiment investigating consumers’ reactions to in-stream advertising

S Maljaars, Suzanna Opree

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 26 Jan 2017
EventAnnual meeting of the Netherlands – Flanders Communication Association (NeFCA) - Tilburg, the Netherlands
Duration: 26 Jan 201727 Jan 2017

Conference

ConferenceAnnual meeting of the Netherlands – Flanders Communication Association (NeFCA)
CityTilburg, the Netherlands
Period26/01/1727/01/17

Research programs

  • ESHCC M&C

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