Divorce: An online experiment investigating consumers’ reactions to in-stream advertising

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 26 Jan 2017
Event	Annual meeting of the Netherlands – Flanders Communication Association (NeFCA) - Tilburg, the Netherlands Duration: 26 Jan 2017 → 27 Jan 2017

Conference	Annual meeting of the Netherlands – Flanders Communication Association (NeFCA)
City	Tilburg, the Netherlands
Period	26/01/17 → 27/01/17

Research programs

@conference{13ac0de0e4f8493192166748e40a3309,

title = "Divorce: An online experiment investigating consumers{\textquoteright} reactions to in-stream advertising",

author = "S Maljaars and Suzanna Opree",

year = "2017",

month = jan,

day = "26",

language = "English",

note = "Annual meeting of the Netherlands – Flanders Communication Association (NeFCA) ; Conference date: 26-01-2017 Through 27-01-2017",

}