Do loyalty programs enhance behavioral loyalty: An empirical analysis accounting for program design and competitive effects

J Leenheer, THA Bijmolt, Ale Smidts, HJ van Heerde

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Series	CentER Discussion paper
Volume	2002-65

Cite this

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author = "J Leenheer and THA Bijmolt and Ale Smidts and {van Heerde}, HJ",

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BT - Do loyalty programs enhance behavioral loyalty: An empirical analysis accounting for program design and competitive effects

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