Do loyalty programs enhance behavioral loyalty: An empirical analysis accounting for program design and competitive effects

J Leenheer, THA Bijmolt, Ale Smidts, HJ van Heerde

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages45
EditionCentER Discussion paper 2002-65
Publication statusPublished - 2002

Publication series

SeriesCentER Discussion paper

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