Do Promotions Benefit Manufacturers, Retailers, or Both

S (Sharada) Srinivasan, K Pauwels, DM Hanssens, MG (Marnik) Dekimpe

Research output: Contribution to journal › Article › Academic › peer-review

187 Citations (Scopus)

Cite this

@article{942c6c9360a34925a1c9c3fa7206eaaf,

title = "Do Promotions Benefit Manufacturers, Retailers, or Both",

author = "Srinivasan, {S (Sharada)} and K Pauwels and DM Hanssens and Dekimpe, {MG (Marnik)}",

year = "2004",

language = "Undefined/Unknown",

volume = "50",

pages = "617--629",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "5",

}