Do Promotions Benefit Manufacturers, Retailers, or Both

S (Sharada) Srinivasan, K Pauwels, DM Hanssens, MG (Marnik) Dekimpe

Research output: Contribution to journalArticleAcademicpeer-review

206 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)617-629
Number of pages12
JournalManagement Science
Volume50
Issue number5
Publication statusPublished - 2004

Research programs

  • RSM MKT

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