| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 14-14 |
| Number of pages | 1 |
| Journal | Marketing News (of the American Marketing Association) |
| Volume | March 12 |
| Issue number | Issue |
| Publication status | Published - 2001 |
Do the Nobel Prize laureates in Economics (2000) have anything to do with database marketing? Yes, they have!
Research output: Contribution to journal › Article › Professional