Do versus Don't: The Impact of Framing on Goal Level Setting: Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)
56 Downloads (Pure)
Original languageEnglish
Pages (from-to)1003–1024
JournalJournal of Consumer Research
DOIs
Publication statusPublished - 5 Apr 2021

Research programs

  • RSM MKT

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