Does Chatter Really Matter? Impact of User Generated Content on Stock Market Performance

S Tirunillai, GJ Tellis

Research output: Contribution to journal › Article › Academic › peer-review

410 Citations (Scopus)

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@article{6c50acb7fa1247309f284366fe5fc9f7,

title = "Does Chatter Really Matter? Impact of User Generated Content on Stock Market Performance",

author = "S Tirunillai and GJ Tellis",

year = "2012",

doi = "10.1287/mksc.1110.0682",

language = "English",

volume = "31",

pages = "198--215",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "2",

}