Does Chatter Really Matter? Impact of User Generated Content on Stock Market Performance

S Tirunillai, GJ Tellis

Research output: Contribution to journalArticleAcademicpeer-review

410 Citations (Scopus)
Original languageEnglish
Pages (from-to)198-215
Number of pages18
JournalMarketing Science
Volume31
Issue number2
DOIs
Publication statusPublished - 2012

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