Does New Product Growth Accelerate Across Technology Generations?

Stefan Stremersch, E Muller, RT Peres

Research output: Contribution to journalArticleAcademicpeer-review

46 Citations (Scopus)
26 Downloads (Pure)
Original languageUndefined/Unknown
Pages (from-to)103-120
Number of pages18
JournalMarketing Letters
Volume21
Issue number2
DOIs
Publication statusPublished - 2010

Research programs

  • ESE - MKT

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