Original language | Undefined/Unknown |
---|---|
Journal | European Journal of Marketing |
Publication status | Published - 1994 |
Research programs
- EUR ESE 23
WF van Raaij, TMM Verhallen
Research output: Contribution to journal › Article › Academic › peer-review
Original language | Undefined/Unknown |
---|---|
Journal | European Journal of Marketing |
Publication status | Published - 1994 |