Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker

Research output: Contribution to journal › Article › Academic › peer-review

34 Citations (Scopus)

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The Impact of Message Valence, Tone of Voice and Service Type on Consumer Responses to eWOM on Facebook
De Keyzer, F. (Speaker)
2016
Activity: Talk or presentation › Oral presentation › Academic