Don’t Mix Business with Politics? : Understanding Stakeholder Reactions to Corporate Political Activism.

Moritz Appels, Laura Marie Edinger-Schons, Daniel Korschum, Luisa Balk

Research output: Chapter/Conference proceedingChapterProfessional

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Abstract

Balk, L. (2020). „” Marketing Review St. Gallen
Original languageEnglish
Title of host publicationSchwerpunkt.
Subtitle of host publication Der Purpose beeinflusst Stakeholder
Pages24-30
Volume4
Publication statusPublished - 2020

Publication series

SeriesMarketing Review St.Gallen

Bibliographical note

This should be sorted as professional publication (although peer reviewed). In the attached file, the page numbers might be off.

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