Don’t Mix Business with Politics? : Understanding Stakeholder Reactions to Corporate Political Activism.

Moritz Appels; Laura Marie Edinger-Schons; Daniel Korschum; Luisa Balk

Don’t Mix Business with Politics? : Understanding Stakeholder Reactions to Corporate Political Activism.

Moritz Appels
, Laura Marie Edinger-Schons
, Daniel Korschum
, Luisa Balk

Department of People and Organisations

Research output: Chapter/Conference proceeding › Chapter › Professional

123 Downloads (Pure)

Abstract

Balk, L. (2020). „” Marketing Review St. Gallen

Original language	English
Title of host publication	Schwerpunkt.
Subtitle of host publication	Der Purpose beeinflusst Stakeholder
Pages	24-30
Volume	4
Publication status	Published - 2020

Publication series

Series	Marketing Review St.Gallen

Bibliographical note

This should be sorted as professional publication (although peer reviewed). In the attached file, the page numbers might be off.

Access to Document

2020_Appels_Edinger_Schons_Korschun_Balk_MRSG.pdf

Cite this

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title = "Don{\textquoteright}t Mix Business with Politics? : Understanding Stakeholder Reactions to Corporate Political Activism.",

abstract = "Balk, L. (2020). „{\textquotedblright} Marketing Review St. Gallen",

author = "Moritz Appels and Edinger-Schons, \{Laura Marie\} and Daniel Korschum and Luisa Balk",

note = "This should be sorted as professional publication (although peer reviewed). In the attached file, the page numbers might be off.",

year = "2020",

language = "English",

volume = "4",

series = "Marketing Review St.Gallen",

pages = "24--30",

booktitle = "Schwerpunkt.",

}

TY - CHAP

T1 - Don’t Mix Business with Politics?

T2 - Understanding Stakeholder Reactions to Corporate Political Activism.

AU - Appels, Moritz

AU - Edinger-Schons, Laura Marie

AU - Korschum, Daniel

AU - Balk, Luisa

N1 - This should be sorted as professional publication (although peer reviewed). In the attached file, the page numbers might be off.

PY - 2020

Y1 - 2020

N2 - Balk, L. (2020). „” Marketing Review St. Gallen

AB - Balk, L. (2020). „” Marketing Review St. Gallen

M3 - Chapter

VL - 4

T3 - Marketing Review St.Gallen

SP - 24

EP - 30

BT - Schwerpunkt.

ER -