TY - JOUR
T1 - Drivers and barriers for sustainable fashion consumption in Spain
T2 - A comparison between sustainable and non-sustainable consumers
AU - Blas Riesgo, Silvia
AU - Lavanga, Mariangela
AU - Codina, Mónica
N1 - Publisher Copyright:
© The Textile Institute and Informa UK Ltd 2022.
PY - 2022/6/21
Y1 - 2022/6/21
N2 - This research identifies and portrays the under-researched segment of sustainable fashion consumers, drawing a comparison with the average consumers in Spain, and defines the drivers and barriers for sustainable fashion consumption, further contributing to the attitude-behaviour gap literature. Based on a sample of 1,063 respondents and 23 focus group participants, and following the Theory of Planned Behaviour, the results indicate that lack of trust in fashion companies and their sustainable statements is the main reason preventing consumers from buying sustainable products or doing it more often, followed by higher prices. It appears that the more sustainably conscious consumers are, the less they buy brand-new, preferring alternatives such as second-hand (mainly) and renting. Sustainable fashion consumers demonstrate greater fashion consciousness, environmental concern, perceived consumer effectiveness, and a higher subjective norm than average consumers. Conversely, price is still a critical purchasing driver for the average consumer.
AB - This research identifies and portrays the under-researched segment of sustainable fashion consumers, drawing a comparison with the average consumers in Spain, and defines the drivers and barriers for sustainable fashion consumption, further contributing to the attitude-behaviour gap literature. Based on a sample of 1,063 respondents and 23 focus group participants, and following the Theory of Planned Behaviour, the results indicate that lack of trust in fashion companies and their sustainable statements is the main reason preventing consumers from buying sustainable products or doing it more often, followed by higher prices. It appears that the more sustainably conscious consumers are, the less they buy brand-new, preferring alternatives such as second-hand (mainly) and renting. Sustainable fashion consumers demonstrate greater fashion consciousness, environmental concern, perceived consumer effectiveness, and a higher subjective norm than average consumers. Conversely, price is still a critical purchasing driver for the average consumer.
UR - http://www.scopus.com/inward/record.url?scp=85132333586&partnerID=8YFLogxK
U2 - 10.1080/17543266.2022.2089239
DO - 10.1080/17543266.2022.2089239
M3 - Article
AN - SCOPUS:85132333586
SP - 1
EP - 13
JO - International Journal of Fashion Design, Technology and Education
JF - International Journal of Fashion Design, Technology and Education
SN - 1754-3266
ER -