Drivers and barriers of a platform-based business model in agriculture: The case of Apollo Agriculture

Erwin van Tuijl, Mariam Basajja, Juan Carlo Intriago Zambrano, Peter Knorringa

Research output: Contribution to journalArticleAcademic

Abstract

The platform economy largely
focuses on consumer platforms
such as Uber and Airbnb,
whereas business-to-business
platforms receive less attention.1
This article2 discusses Apollo
Agriculture, a Kenyan-Dutch
agro-tech platform that aims to
support small farmers
(‘smallholders’) in rural Africa to
set up commercial business
through a bundled input loan
that they can use to obtain
agricultural inputs. These
smallholders are normally
unattractive as customers due
to their small size and high-risk
profiles (e.g., limited chance of
repaying loans). Apollo tries to
support smallholders with an
innovative platform-based
business model.
Original languageEnglish
Pages (from-to)8-10
JournalDevISSues
Volume24
Issue number1
Publication statusPublished - May 2022

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