Drivers of consumer acceptance of new packaged goods: An investigation across products and countries

KJP (Katrijn) Gielens, JBEM Steenkamp

Research output: Contribution to journalArticleAcademicpeer-review

107 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)97-111
Number of pages15
JournalInternational Journal of Research in Marketing
Volume24
Issue number2
DOIs
Publication statusPublished - 2007

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