Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 97-111 |
Number of pages | 15 |
Journal | International Journal of Research in Marketing |
Volume | 24 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2007 |
Drivers of consumer acceptance of new packaged goods: An investigation across products and countries
KJP (Katrijn) Gielens, JBEM Steenkamp
Research output: Contribution to journal › Article › Academic › peer-review
122
Citations
(Scopus)