Original language | Undefined/Unknown |
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Title of host publication | Proceedings Marketing Science Conference: Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8, 2001 |
Editors | O. Heil |
Place of Publication | Wiesbaden, Germany |
Publication status | Published - 2001 |
Drivers of household sales promotion response: Does deal proneness realy exist?
LH Teunter, Berend Wierenga, T Kloek
Research output: Chapter/Conference proceeding › Chapter › Academic