Drivers of household sales promotion response: Does deal proneness realy exist?

LH Teunter, Berend Wierenga, T Kloek

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings Marketing Science Conference: Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8, 2001
EditorsO. Heil
Place of PublicationWiesbaden, Germany
Publication statusPublished - 2001

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