Drivers of household sales promotion response: Does deal proneness realy exist?

LH Teunter; Berend Wierenga; T Kloek

Drivers of household sales promotion response: Does deal proneness realy exist?

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Proceedings Marketing Science Conference: Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8, 2001
Editors	O. Heil
Place of Publication	Wiesbaden, Germany
Publication status	Published - 2001

Research programs

RSM MKT

Cite this

@inbook{c656fe562785487cb3a1389530f767a8,

title = "Drivers of household sales promotion response: Does deal proneness realy exist?",

author = "LH Teunter and Berend Wierenga and T Kloek",

year = "2001",

language = "Undefined/Unknown",

editor = "O. Heil",

booktitle = "Proceedings Marketing Science Conference: Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8, 2001",