| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Proceedings Marketing Science Conference: Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8, 2001 |
| Editors | O. Heil |
| Place of Publication | Wiesbaden, Germany |
| Publication status | Published - 2001 |
Drivers of household sales promotion response: Does deal proneness realy exist?
LH Teunter, Berend Wierenga, T Kloek
Research output: Chapter/Conference proceeding › Chapter › Academic