Drivers of success for marketing management support systems: towards a theory of marketing decision support

Berend Wierenga, Gerrit van Bruggen

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages56
EditionManagement Report Series 8-1998
Publication statusPublished - 1998

Publication series

SeriesManagement Report Series
Volume8-1998

Research programs

  • RSM MKT

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