| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Proceedings of 31st Annual INFORMS Marketing Science Conference |
| Place of Publication | Ann Arbor, MI USA |
| Pages | 81-81 |
| Number of pages | 1 |
| Publication status | Published - 4 Jun 2009 |
Drivers of Viral Marketing Success
Gerrit van Bruggen, RJA van der Lans
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review