Drivers of Viral Marketing Success

Gerrit van Bruggen, RJA van der Lans

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of 31st Annual INFORMS Marketing Science Conference
Place of PublicationAnn Arbor, MI USA
Pages81-81
Number of pages1
Publication statusPublished - 4 Jun 2009

Research programs

  • RSM MKT

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