| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 759-762 |
| Number of pages | 4 |
| Journal | Long Range Planning |
| Volume | 34 |
| Issue number | 6 |
| Publication status | Published - 2001 |
Research programs
- ESE - MKT
Driving customer equity
PC Verhoef, Harry Commandeur
Research output: Contribution to journal › Article › Academic › peer-review