Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry

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@article{de0030eb712c4d0aac3236373af95dc3,

title = "Drug Detailing and Doctors{\textquoteright} Prescription Decisions: The Role of Information Content in the Face of Competitive Entry",

author = "Stefan Stremersch and E Kappe",

year = "2016",

month = jun,

day = "20",

doi = "10.1287/mksc.2015.0971",

language = "English",

volume = "35",

pages = "915--933",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "6",

}

TY - JOUR

T1 - Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry

AU - Stremersch, Stefan

AU - Kappe, E

PY - 2016/6/20

Y1 - 2016/6/20

U2 - 10.1287/mksc.2015.0971

DO - 10.1287/mksc.2015.0971

M3 - Article

SN - 0732-2399

VL - 35

SP - 915

EP - 933

JO - Marketing Science

JF - Marketing Science

IS - 6

ER -