Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry

Research output: Contribution to journalArticleAcademicpeer-review

11 Citations (Scopus)
Original languageEnglish
Pages (from-to)915-933
Number of pages19
JournalMarketing Science
Volume35
Issue number6
DOIs
Publication statusPublished - 20 Jun 2016

Research programs

  • ESE - MKT

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