DTMC: an actionable custormer lifetime value model on Markov chains and decisions trees

P Paauwe, P Putten, MC (Michiel) van Wezel

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

5 Citations (Scopus)
Original languageUndefined/Unknown
Title of host publicationProceedings of the 2007 International Conference on Electronic Commerce
Place of PublicationMinneapolis MM, USA
Number of pages10
Publication statusPublished - 2007

Research programs

  • EUR ESE 32

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