Dyads, networks, and virus: viral marketing

A Lindgreen, Joelle Vanhamme

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Place of PublicationEindhoven
Editionworking papers 5/2002
Publication statusPublished - 2002

Publication series

Seriesworking papers
Volume5/2002

Research programs

  • RSM MKT

Cite this