| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 36-40 |
| Number of pages | 5 |
| Journal | Tijdschrift voor Marketing |
| Volume | juni |
| Publication status | Published - 1996 |
Research programs
- ESE - MKT
ECR: tovermiddel of hocus-pocus?
LM Sloot, M van Kleeff
Research output: Contribution to journal › Article › Professional › peer-review