Editorial

JMT Balmer, Cees van Riel

Research output: Contribution to journal › Article › Academic › peer-review

Original languageUndefined/Unknown
Pages (from-to)340-342
Number of pages3
JournalEuropean Journal of Marketing
Volume31
Issue number5/6
Publication statusPublished - 1997

Bibliographical note

Guest Editors

Research programs

  • RSM S&E

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