TY - JOUR
T1 - Editorial
T2 - why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship
AU - Castaldi, Carolina
AU - Block, Joern
AU - Flikkema, Meindert J.
N1 - Publisher Copyright:
© 2019, © 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
PY - 2020/2/7
Y1 - 2020/2/7
N2 - This editorial to the special issue on “Trademarks and their role in innovation, entrepreneurship and industrial organization” proposes a novel framework to understand why and when firms file trademarks. The three perspectives at the core of the special issue offer several insights on trademark motives but have not been linked for understanding the underlying strategies and contingencies. We propose to study trademark motives in relation to the firm and the innovation life cycle stage. Inspired by the framework, we outline avenues for further research.
AB - This editorial to the special issue on “Trademarks and their role in innovation, entrepreneurship and industrial organization” proposes a novel framework to understand why and when firms file trademarks. The three perspectives at the core of the special issue offer several insights on trademark motives but have not been linked for understanding the underlying strategies and contingencies. We propose to study trademark motives in relation to the firm and the innovation life cycle stage. Inspired by the framework, we outline avenues for further research.
UR - http://www.scopus.com/inward/record.url?scp=85074786642&partnerID=8YFLogxK
U2 - 10.1080/13662716.2019.1685376
DO - 10.1080/13662716.2019.1685376
M3 - Editorial
AN - SCOPUS:85074786642
SN - 1366-2716
VL - 27
SP - 1
EP - 10
JO - Industry and Innovation
JF - Industry and Innovation
IS - 1-2
ER -
