Effect of Customers' and Suppliers' Perceptions of the Market Orientation of manufacturing Firms on Channel Relationships and Financial Performance

F (Fred) Langerak

Research output: Contribution to journalArticleAcademic

1 Citation (Scopus)
Original languageUndefined/Unknown
Pages (from-to)35-63
Number of pages29
JournalJournal of Business-to-Business Marketing
Volume8
Issue number2
Publication statusPublished - 2001

Research programs

  • RSM MKT

Cite this