Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 35-63 |
Number of pages | 29 |
Journal | Journal of Business-to-Business Marketing |
Volume | 8 |
Issue number | 2 |
Publication status | Published - 2001 |
Research programs
- RSM MKT
F (Fred) Langerak
Research output: Contribution to journal › Article › Academic
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 35-63 |
Number of pages | 29 |
Journal | Journal of Business-to-Business Marketing |
Volume | 8 |
Issue number | 2 |
Publication status | Published - 2001 |