Effect of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion

EA van Reijmersdal, ML Fransen, G van Noort, Suzanna Opree, L Vandeberg, S Reusch, F van Lieshout, SC Boerman

Research output: Contribution to journalArticleAcademicpeer-review

98 Citations (Scopus)
5 Downloads (Pure)
Original languageEnglish
Pages (from-to)1458-1474
Number of pages17
JournalAmerican Behavioral Scientist (print)
Issue number12
Publication statusPublished - 22 Jul 2016

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