Effect of market orientation on the behaviors of salespersons and purchasers, channel relationships, and performance of manufacturers

F (Fred) Langerak

Research output: Contribution to journalArticleAcademicpeer-review

149 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)221-234
Number of pages14
JournalInternational Journal of Research in Marketing
Volume18
Issue number3
DOIs
Publication statusPublished - 2001

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