Effect of market orientation on the behaviors of salespersons and purchasers, channel relationships, and performance of manufacturers

F (Fred) Langerak

Research output: Contribution to journal › Article › Academic › peer-review

149 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	221-234
Number of pages	14
Journal	International Journal of Research in Marketing
Volume	18
Issue number	3
DOIs	https://doi.org/10.1016/S0167-8116(01)00040-4
Publication status	Published - 2001

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title = "Effect of market orientation on the behaviors of salespersons and purchasers, channel relationships, and performance of manufacturers",

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T1 - Effect of market orientation on the behaviors of salespersons and purchasers, channel relationships, and performance of manufacturers

AU - Langerak, F (Fred)

PY - 2001

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DO - 10.1016/S0167-8116(01)00040-4

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JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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