Effects of ambient scent in supermarkets: A field experiment

MAAM Leenders, Ale Smidts

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPapers presented at: MSC - Conference, Syracuse, May 20-23, 1999 TRACK: Reflection and Renewal
EditorsA. Basu, T. Mazumbar, S.P. Raj
Place of PublicationSyracuse, USA
Pages20-23
Number of pages4
Publication statusPublished - 1999

Research programs

  • RSM MKT

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