Effects of emotional expression on the recall and evaluation of television commercials

G Antonides, SH Ramadhin

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages14
EditionRIBES report R 9530/M
Publication statusPublished - 1995

Publication series

SeriesRIBES report
VolumeR 9530/M

Research programs

  • ESE - MKT

Cite this