Effects of the quality of marketing. Decision support systems: an experimental study.

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd Annual Conference of the European marketing Academy
EditorsJ. Chías, J. Sureda
Place of PublicationBarcelona
Number of pages22
Publication statusPublished - 1993

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