Effects of the quality of marketing. Decision support systems: an experimental study.

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd Annual Conference of the European marketing Academy
Editors	J. Chías, J. Sureda
Place of Publication	Barcelona
Pages	69-90
Number of pages	22
Publication status	Published - 1993

Best paper (one out of four)

Cite this

@inbook{2ee66ca8627843c3af2bbe8564e6ee72,

title = "Effects of the quality of marketing. Decision support systems: an experimental study.",

author = "{van Bruggen}, Gerrit",

note = "Best paper (one out of four)",

year = "1993",

language = "Undefined/Unknown",

pages = "69--90",

editor = "J. Ch{\'i}as and J. Sureda",

booktitle = "Marketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd Annual Conference of the European marketing Academy",

}

TY - CHAP

T1 - Effects of the quality of marketing. Decision support systems: an experimental study.

AU - van Bruggen, Gerrit

N1 - Best paper (one out of four)

PY - 1993

Y1 - 1993

M3 - Chapter

SP - 69

EP - 90

BT - Marketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd Annual Conference of the European marketing Academy

A2 - Chías, J.

A2 - Sureda, J.

CY - Barcelona

ER -