|Title of host publication||Marketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd Annual Conference of the European marketing Academy|
|Editors||J. Chías, J. Sureda|
|Place of Publication||Barcelona|
|Number of pages||22|
|Publication status||Published - 1993|
Effects of the quality of marketing. Decision support systems: an experimental study.
Research output: Chapter/Conference proceeding › Chapter › Academic