Efficient conjoint choice designs in the presence of respondent heterogeneity

J Yu, PP Goos, M Vandebroek

Research output: Contribution to journal › Article › Academic › peer-review

51 Citations (Scopus)

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@article{eb1c9bf90eae4caea302c38e4123a7f9,

title = "Efficient conjoint choice designs in the presence of respondent heterogeneity",

author = "J Yu and PP Goos and M Vandebroek",

year = "2009",

doi = "10.1287/mksc.1080.0386",

language = "Undefined/Unknown",

volume = "28",

pages = "122--135",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

}