Efficient conjoint choice designs in the presence of respondent heterogeneity

J Yu, PP Goos, M Vandebroek

Research output: Contribution to journalArticleAcademicpeer-review

45 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)122-135
Number of pages14
JournalMarketing Science
Volume28
DOIs
Publication statusPublished - 2009
Externally publishedYes

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