eGym – Make fitness your lifestyle

M Milanovic, Anne Lakerveld, S Gupta, Willem Hulsink, C Sousa

Research output: Memorandum/expositionTeaching caseProfessional


After the German fitness technology company eGym had its initial success, it launched a state-of-the-art new product that met with disappointing sales. How should eGym deal with a new product whose development has eaten up much of its capital?
Original languageEnglish
Publication statusPublished - 2016


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