eGym – Make fitness your lifestyle

M Milanovic; Anne Lakerveld; S Gupta; Willem Hulsink; C Sousa

eGym – Make fitness your lifestyle

M Milanovic, Anne Lakerveld, S Gupta, Willem Hulsink, C Sousa

Research output: Memorandum/exposition › Teaching case › Professional

Abstract

After the German fitness technology company eGym had its initial success, it launched a state-of-the-art new product that met with disappointing sales. How should eGym deal with a new product whose development has eaten up much of its capital?

Original language	English
Publication status	Published - 2016

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title = "eGym – Make fitness your lifestyle",

abstract = "After the German fitness technology company eGym had its initial success, it launched a state-of-the-art new product that met with disappointing sales. How should eGym deal with a new product whose development has eaten up much of its capital?",

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AU - Lakerveld, Anne

AU - Gupta, S

AU - Hulsink, Willem

AU - Sousa, C

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Y1 - 2016

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AB - After the German fitness technology company eGym had its initial success, it launched a state-of-the-art new product that met with disappointing sales. How should eGym deal with a new product whose development has eaten up much of its capital?

M3 - Teaching case

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eGym – Make fitness your lifestyle

Abstract

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