| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | FT Handbook of Management |
| Editors | S. Crainer, D. Dearlove |
| Place of Publication | Harlow |
| Pages | 387-400 |
| Number of pages | 14 |
| Publication status | Published - 2004 |
Research programs
- RSM MKT
Eleven misconceptions about CRM
PC Verhoef, F (Fred) Langerak
Research output: Chapter/Conference proceeding › Chapter › Academic