Eleven misconceptions about customer relationship management

PC Verhoef, F (Fred) Langerak

Research output: Contribution to journal › Article › Academic › peer-review

47 Citations (Scopus)

Research programs

@article{26f1acfbdc2b4bcf9e6ac793321580ed,

title = "Eleven misconceptions about customer relationship management",

author = "PC Verhoef and Langerak, {F (Fred)}",

year = "2002",

language = "Undefined/Unknown",

volume = "13",

pages = "70--76",

journal = "Business Strategy Review",

issn = "0955-6419",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "4",

}