Eleven misconceptions about customer relationship management

PC Verhoef, F (Fred) Langerak

Research output: Contribution to journalArticleAcademicpeer-review

45 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)70-76
Number of pages7
JournalBusiness Strategy Review
Volume13
Issue number4
Publication statusPublished - 2002

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