Eleven misconceptions about customer relationship management

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@article{26f1acfbdc2b4bcf9e6ac793321580ed,

title = "Eleven misconceptions about customer relationship management",

author = "PC Verhoef and Langerak, \{F (Fred)\}",

year = "2002",

language = "Undefined/Unknown",

volume = "13",

pages = "70--76",

journal = "Business Strategy Review",

issn = "0955-6419",

publisher = "John Wiley \& Sons Inc.",

number = "4",

}