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Abstract
Even if crises have the capacity to reveal the structural problems that underlie the various components of social systems, little systematic knowledge exists on how museums respond to these situations. Combining what is known about how museums reacted to previous crisis and empirical evidence of how museums recently adjusted their activities and strategies, the article highlights how art museums in Western Europe started to tackle the ambivalent challenge to pursue social purposes while being urged to monetize possible assets. During the COVID-19 pandemic, art museums have adopted ‘emergency’ and ‘emerging’ strategies associated with the modification of the funding mix, new partnerships and collaborations, and sustainable financing. The offer of digital services, a moderate reliance on crowdfunding, blockchain technologies, and an increased sensitivity of community needs, are among the novelties that art museums engaged with. Forerunners that had started with such practices before the pandemic, had the opportunity to take these to the next level.
| Original language | English |
|---|---|
| Pages (from-to) | 1-18 |
| Number of pages | 18 |
| Journal | Museum Management and Curatorship |
| Volume | 38 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 11 Aug 2022 |
Bibliographical note
Funding Information:Contributions from private origins, such as corporations, individuals, and foundations, have undergone significant changes, concomitant with many museums professionalizing their fundraising activities (Brenton and Bouckaert ). A trend that has arisen in museum partnerships with the private sector is a shift from the traditional advertising model (Proteau ) to more engaged partnerships responding to the wish of corporate partners to be engaged in content or joint product development rather than being passive givers. The expansion of market-oriented strategies (Alexander ) goes along with an engagement with the private sector, and the support from foundations and third-party research funds enables museums to experiment with new types of exhibition, mediation and research projects. At times, radical shifts like these lead toward ethical considerations, which have been apparent in the protests of environmental activists and community groups in a few Western European museums against their partnerships with funders such as British Petroleum, Shell (Chong ), and the Sackler Trust. To address such concerns, in March 2022, ICOM launched new standards for fundraising to complement the ICOM Code of Ethics for Museums.
Publisher Copyright:
© 2022 Informa UK Limited, trading as Taylor & Francis Group.
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