Emergent Success Factors for Entrepreneurial E-media Companies

George Tsourvakas*, Kyriakos Riskos

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

5 Citations (Scopus)

Abstract

The present study investigates the factors that positively influence the efficacy of e-media business models. Taking into consideration the extant literature that mentions the ineffectiveness of the subscription model, we try to investigate new factors that contribute to the success of e-media business models. Based on previous research, we examine the following five factors: specific content, innovation, multiple revenue sources, interactivity and media brand communities. In-depth case study analysis of three successful e-media companies is conducted in order to define whether each of the factors is considerable for e-media business models or not. Our results indicate that specific content, innovation, interactivity and media brand communities constitute significant features for e-media models while multiple source revenues are not a necessary factor for success. Finally, based on our results, various suggestions are proposed for entrepreneurial companies.

Original languageEnglish
Pages (from-to)101-120
Number of pages20
JournalJournal of Entrepreneurship and Innovation in Emerging Economies
Volume4
Issue number2
DOIs
Publication statusPublished - 19 Jun 2018
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2018 SAGE Publications.

Research programs

  • ESHCC M&C

Fingerprint

Dive into the research topics of 'Emergent Success Factors for Entrepreneurial E-media Companies'. Together they form a unique fingerprint.

Cite this