Emotional Experience and Advertising Effectiveness: on the use of EEG in marketing

Esther Eijlers

Research output: Types of ThesisDoctoral ThesisInternal

24 Downloads (Pure)
Original languageEnglish
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • Smidts, Ale, Supervisor
  • Boksem, Maarten, Co-supervisor
Award date30 Jan 2020
Publisher
Print ISBNs9789058925657
Publication statusPublished - 30 Jan 2020

Research programs

  • RSM MKT

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