Emotional Experience and Advertising Effectiveness: on the use of EEG in marketing

Esther Eijlers

Research output: Types of Thesis › Doctoral Thesis › Internal

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Original language	English
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Smidts, Ale, Supervisor Boksem, Maarten, Co-supervisor
Award date	30 Jan 2020
Publisher	Erasmus Universiteit Rotterdam (EUR)
Print ISBNs	9789058925657
Publication status	Published - 30 Jan 2020

Research programs

@phdthesis{d4a0254aa25a41538225250b98f452f0,

title = "Emotional Experience and Advertising Effectiveness: on the use of EEG in marketing",

author = "Esther Eijlers",

year = "2020",

month = jan,

day = "30",

language = "English",

isbn = "9789058925657",

series = "ERIM PhD Series in Research in Management",

publisher = "Erasmus Universiteit Rotterdam (EUR)",

school = "Erasmus University Rotterdam",

}