Employees work-related social-media use: his master's voice

W. van Zoonen, T.G.L.A. van der Meer, J.W.M. Verhoeven

Research output: Contribution to journalArticleAcademicpeer-review

57 Citations (Scopus)


This study explores the antecedents of work-related social-media use. To date the role of employees in organizational sense giving through work-related social-media use remains under investigated. The findings suggest that - in a work-related context - social media serve multiple functions: as a vehicle for information dissemination, relationship management, and organizational ambassadorship. Employees willingly utilize their personal social media account to contribute to organizational goals.
Original languageEnglish
Pages (from-to)850-852
Number of pages3
JournalPublic Relations Review
Issue number5
Publication statusPublished - Dec 2014
Externally publishedYes

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